Wednesday, February 11, 2015


Skincare expert and icon Wilma Schumann shares industry insight, information, and tips to maximize your skincare regimen and approach to perfect-looking skin.  In the expanding and fascinating sea of anti-aging products, it’s absolutely an overwhelming task to know which ingredients are right. Below are some “All-Star” ingredients explained to look for when considering skincare products, as well as some helpful hints and reminders that emphasize the best in skincare for generating optimum results. 

~ Be In The Know ~

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Argireline has seriously taken the beauty world by storm in the fight against wrinkles!  This peptide works on the skin by avoiding muscle contraction to prevent the formation of lines or soften existing ones.  It is one of the latest generations in the skin care technology used in products specifically for the eyes or forehead.  You must be consistent and apply it daily to see the results you’re looking for, since besides relaxing the nerves around the area you’re treating, it’s also an excellent skin moisturizer Argireline has many advantages, such as being hypo allergenic, non-aggressive, low toxicity level, and can be used on any area of the skin.  Available in Wilma Schumann’s Moisture Intensiv Restorative Crème.                

These are long chain lipids that act as skin-repairing ingredients for deep, long-lasting moisturization and defense.  Basically they are a group of beneficial fatty acid components particularly arranged in a way that makes them constructive to the skin. They are wonderful at epidermal regeneration and restoration.  Unfortunately, substantial skin changes happen in our complexions that cause a decline in its protective and renewal capacity.   These lipids are great at communicating between the cells of a particular skin layer and also capable of cross communication between different layers.  This means they can improve the look and condition of multiple layers at the same time. Available in Wilma Schumann’s Oxygen Moisturizing Serum.           

Alpha Lipoic Acids
These are some of the most powerful antioxidants in the area of anti-aging and anti-inflammatory ingredients.  Alpha Lipoic Acids (ALA’s) are compounds that occur naturally in the body and that neutralize any injury caused by free radicals.  ALA is also soluble in both water and lipids (fats) which makes it ideal for being absorbed easily through the different skin layers as well as fighting free radicals in and out of cell membranes.  ALA’s are 400 times stronger than vitamins E and C when it comes to antioxidant strength.  Available in Wilma Schumann’s Moisture Activ Gel-Crème.
DMAE or dimethylaminoethanol is a primary alcohol and its role in skin care has gained much popularity due to its powerful anti-inflammatory benefits.  DMAE is an ancestor to acetylcholine, a neurotransmitter that makes muscles tighten under the skin.  Thus, it can assist in keeping muscle tone as we age while preventing wrinkles.  Also, it can help maintain skin firmness as we age, helping to avoid both skin dropping and flaccidity.  Studies have found that what makes us look aged is not just wrinkles but mostly the loss in the anatomical position and the underlying face muscles.  DMAE improves skin elasticity, luminosity, and tone.  It also contributes to making face muscles elongated and relaxed for increased firmness.  Available in Wilma Schumann’s Moisture Activ Gel-Crème.
Hyaluronic Acid
This is one hot and popular skincare ingredient designed to plump and hydrate aging skin.  Hyaluronic Acid became very popular through the great results achieved via injectables in the form of fillers.  But it has also gained widespread fame applied topically on the skin using advanced anti-aging treatments and products.  Many people prefer to use Hyaluronic Acid in topical form because it’s less aggressive than injections, don’t require down time, and have a more natural look on the skin.  The acid also has an added benefit for long-term results because as you continue to apply it, it stimulates de production of elastin and collagen within the skin.  The more you use, the more your body produces this by itself.  The better your skin looks, the better you feel.  Available in Wilma Schumann’s Hydra-Gel Masques.

 ~ Skincare Tips & Reminders ~

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Remove your makeup, ALWAYS ~ This has to be one of the easiest ways to avoid breakouts yet it’s one of the main offenses in skin care. When we leave our makeup on and go to bed, we’re also leaving a few other things like street pollution, cell phone bacteria, sweat, and dead skin cells. So, as tired as you are, it’s crucial that you remove all the icky stuff and do a quick wash, even if it’s all you do.

Add Serums to your routine ~ Here’s the truth about serums. If you have oily skin, an oil-free serum is all you need and can replace your moisturizer. If you have dry skin, you can add a serum before your moisturizer and having both will increase both products’ potency. Here’s why serums rule ~ they often have smaller molecules than creams and can be better absorbed by the skin.

Take your Vitamin C ~ Vitamin C can really maximize your results when it comes to anti-aging because it’s a powerful antioxidant and prevents cell damage that is exposed to free radicals and solar radiation. Another plus of this beauty vitamin is that it increases collagen synthesis, which lowers with aging. Vitamin C also helps to even out skin tone as it lightens and brightens to reveal a more radiant complexion.

Look for topical Hyaluronic Acid ~ The potent ingredient is designed to hydrate and plump the skin and when used topically there’s zero downtime needed.

Give your décolleté some TLC ~ Take care of this delicate skin that is damaged by environmental factors. It’s important to keep in mind two key words: hydration and elasticity. Since this part of the body tends to be the driest due to less oil glands, you should apply your moisturizer as soon as you step out of the shower. Also, when it comes to exfoliation, less is more for the chest area. It should also be a thicker and denser than your face cream and include SPF.

For more information on Wilma Schumann European Skincare, visit

That’s it for this edition.  Until the next one, remember to take care of yourself and those you love.

By Terry Herman

TERRY HERMAN is a recognized expert in the industry, and regularly covers issues that include business, management, operations, customer care, treatments, products, and trends. In the 1990s, she authored an extensive "Glossary of Spa Terminologies" and holds two copyright registrations.  Consumer and trade publications have also interviewed her as an expert.  She also conducted an extensive nationally broadcasted interview tour on aspects of creating an at-home spa, interior design, music, stress and time management.  Her work has been published extensively in print and digital in both consumer and trade publications.  In addition to writing, reviewing and being interviewed as an expert, she is also a management consultant and motivational speaker.  She also served on the International Advisory Board for the former EXPERIENCE | PREMCHIT Journeys In Retreat To Wellness; the Advisory Board was comprised of ten international experts in various fields of wellness and spa.  She also served as a Group Manager for the popular LinkedIn group, The Spa Buzz.  Her social media outreach includes Facebook, LinkedIn, Twitter, and Tripatini.  Be sure to read her food, wine and culinary digital magazine, TERRY’S SECOND HELPINGS.  Don’t forget to “Like” her Facebook Page, “Terry’s Second Helpings”.  You can email her at, or

(Introductory photo credit as represented by the specific brand; all others, as captioned.)

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