Spas continue to price themselves out of the market and real world and remain out of touch with reality by not accepting the fact that their customers are more concerned with bread and butter issues versus getting a massage, facial, etc.
Further, many spas set their treatment prices like the pricing structure of spas at hotels or resorts. This type of parity pricing will never work, since the smaller spas can't offer any comparable amenities to their customers like the high-priced spreads offer.
Until spas come to terms with this, more will have to continue laying off staff or worse, close their doors for good and disappoint their remaining customer base. Understanding the dynamics of the economy and business is just as critical as understanding the dynamics of wellness through the healing arts and offering them within the confines of a spa.
By Terry Herman
Terry Herman is a recognized expert in the spa industry, and regularly covers issues that include business, management, operations, customer care, treatments, products, and trends. In addition to writing and reviewing, she is also a management consultant and motivational speaker. You can email her at firstname.lastname@example.org.
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