Friday, May 7, 2010


Jane Iredale’s eponymous brand has led the way in innovation and technology through research and development and has become the standard in mineral care treatment products. Long before mineral makeup became a trend in spa-dom, these products were the preferred and most requested product line by plastic surgeons and dermatologists; in turn, they were recommended to their patients for their gentle and effective care of post-treatment compromised facial skin. Now a mainstay in these medical practices, this mineral makeup line is also part of the landscape in spas of all types, as well as available online and in brick and mortar retail. The products exemplify practicality and treatment functionality, while have beautiful color palettes to complement all skin tones.

Skin Cancer Foundation Seal of Recommendation ~
A recent accomplishment for the brand was when the esteemed Skin Cancer Foundation gave its imprimatur on five of the brand’s stellar products for meeting their strict testing and criteria for products that safeguard in the protection of skin from harmful and cancer causing UVA and UVB rays. These five must-have products are mainstays of the product line and have SPF factors ranging from SPF15 to SPF 30. Products include Dream Tint Moisture Tint (SPF15), LipDrink Lip Balm (SPF15), Powder-Me All Over Face and Body Powder (SPF30), PurePressed Base (SPF18) and Amazing Base Loose Mineral Foundation (SPF 20). I enjoyed using all of the products.

The Dream Tint (Light) is a dual-purpose product; it helped to balance and maintain moisture levels, even under the sun’s heat, while the subtle hint of color blended well with my fair skin; the product had a nice glide to it, didn’t feel heavy on my skin, blended well, and left no tacky residue; some of the ingredients include algae, elder flower, jojoba, sunflower seed oil, shea butter, white tea, grapefruit, vanilla fruit, and sweet almond; no wonder it hydrates and protects! The LipDrink was divine; left my lips soft and hydrated; the citrus aromas were delicious; exceptional glide, very hydrating, too; it had the best glide of any other similar lip product I’ve tried. Powder-Me (Translucent) has a sponge top dispenser delivery system; product was easy to use, didn’t streak and is water resistant; comes with a mirrored top to make application on the face flawless. Amazing Base (Light Beige) is just that; it’s amazing and leaves subtle believable color. PurePressed Base (Bisque) was a great take-with powder for touch-ups, although I didn’t have to do any, since the product has incredible staying power. It’s great finding dual-products like these that perform and protect.

Spring 2010 Collection ~
Spring has always been the season of renewal; it is subdued, soft and gentle. The Jane Iredale Spring 2010 Collection palette is aptly named Perfectly Nude and is perfect for the season. The colors are neutral and warm, but can be heated up just in time for summer’s heat by adding depth to the application with more of one color, or combined with others to customize one’s own signature pop of color. All colors in the new seasonal palette will compliment and enhance any skin tone.

This all-new collection of seasonal treats includes Perfectly Nude Lip Fixation, a dual lip treat with a lip stain on one end and a complementary gloss on the other end; each has its own applicator. This lip treat comes in three coordinated color choices, Desire, Fascination and Craving; wear the stain alone or top it off with the gloss, or mix all choices together to express your personality. All three color choices were lovely, but Fascination, which added a fresh pop of Spring rose color to my lips, complimented my fair skin the best. My lips were fortified with ginger root extract, which helped plump, and avocado oil, which left the skin drenched and super hydrated; mix and match or wear alone; the glossy finish gives a pop of season-fresh color to the lips, while balancing the muted subtlety of the remainder of this new color palette. Then there’s Perfectly Nude Eye Shadow Kit with five gorgeous colors to accentuate the eyes and make them the focal part of the face; colors include Cream, Foxy, Cappuccino, Antique Gold and Copper; the Antique Gold and Copper have a smidge of glimmer to them. The collection comes in a handy take-with mirrored kit, which includes a wonderful applicator brush. These gorgeous colors can be worn alone, or combined to customize a signature look; the colors can go from subtle to glam, depending on application intensity. I loved the subtlety of combining the Cream and Cappuccino, with a light rimming of Foxy. This color combination was a great daytime look. Rounding out the new seasonal color palette is Perfectly Nude So-Bronze 3; the dual color mineral bronzer that can be swirled together for a sun-kissed look that goes from blush to wow, or just use the lighter color of the two for a hint of glimmer and a first blush of sun on the cheekbones or an all-over wash of color; the kiss of sun gave my pale skin a nice pick-me-up.

All of the colors complemented my fair skin well and subtly brightened my winter-drabness. What I’ve always loved about any of the colors is that they are perfect all year long, no matter the season; they’re season-less. Go light, go dark, go glam! I also love the website with its many how-to guides, get-the-look primers, video demos and detailed product information; site content is very comprehensive and informative. (

By Terry Herman

Terry Herman is a recognized expert in the spa industry, and regularly covers issues that include business, management, operations, customer care, treatments, products, and trends. In addition to writing and reviewing, she is also a management consultant and motivational speaker. You can email her at


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