Wednesday, July 15, 2009
CARING DURING AN ECONOMIC DOWNTURN
I have yet to meet one individual who isn't personally impacted by the protracted recession. Many of us also know individuals who are struggling on a day to day basis to keep afloat and provide for their families. Some of these individuals may in fact be your former clients, or even former spa professionals who used to work in your spa, but had to be laid off. People are struggling and although I have my own challenges to deal with, I try to do whatever I can to help those less fortunate than myself.
I'd like for spa businesses, especially day spas, to consider having a food drive at their places of business. Visitors can donate one or more canned goods or dried goods. When enough items are collected to fill a shopping bag or two, go and donate it to your neighborhood food pantry. Or, maybe check-in on your former staff and see how they're doing and possibly donate some of the collected food to them. Help out wherever you think there might be a need.
For a greater point of promotion, consider sending out notices to your client list, or area media and other businesses promoting the food drive effort. Get a partnering effort going with other businesses. Through this type of creative and caring advertising, you may generate an even greater awareness of those in need within your community, more than likely you'll generate some free press for your spa business as well.
Along these lines, consider combining the food drive by also offering an open house with other area businesses, especially those in health care who might be able to give free health screenings or offer health-based brochures.
Let your community know that you genuinely care about what is going on with others who aren't doing so well. Change the image of your spa business from one that might have a superfluous hedonistic image, versus one that truly exemplifies community involvement and care for its neighbors.
If your spa business is already doing this, terrific. If not, won't you please consider reaching out and helping those in your community who may need your help?
By Terry Herman
Terry Herman is a recognized expert in the spa industry, and regularly covers issues that include business, management, operations, customer care, treatments, products, and trends. In addition to writing and reviewing, she is also a management consultant and motivational speaker. You can email her at firstname.lastname@example.org.
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