OVERVIEW: Selecting the right mix of products to use during the treatment phase can make all the difference between a guest experience that is mediocre versus one that’s memorable and defines the spa experience. Furthering that experience by making sure these same products are also available to the guest in the retail area will ensure that the guest will be able to purchase the same products and re-create their treatment on an at-home basis. Consider including with their purchase a how-to guide on the proper use of the products to maximize their at-home experience. This added value will further the guest experience.
Following is a series of overviews of some recent spas I’ve experienced, the treatments received and the related treatment products used during the course of the treatment.
• Part I The Spa at Trump Hotel (Chicago, IL)
• Part II mySpa at Fairmont Hotel (Chicago, IL)
• Part III Kohler Waters Spa (Burr Ridge, IL)
• Part IV Stonedrift Spa at Eagle Ridge Resort (Galena, IL)
• Part V Avani Spa at Abbey Resort (Fontana, WI)
• Part VI Spa at Geneva Ridge Resort (Lake Geneva, WI)
• Part VII Spa at Wynn Las Vegas Hotel Resort (Las Vegas, NV)
SUMMARY: I wasn’t disappointed with the experiences or the products used and have actually found them ideally formulated and suited for an at-home experience. Of course, nothing can ever replace the skillful hands of qualified therapists and estheticians, and although the at-home experience is an acceptable interim for a spa-fix, nothing will ever replace an in-spa experience. These are experience investments that keep delivering, whether from the standpoint of at-home product use and treatment re-creation, or through memory recall of skilled hands administering the treatment.
I’d like to commend all professionals who make informed decisions on which treatment lines to use within their operation. Given the scope of product companies and products available, not too mention the new and “me-too” products entering in the marketplace that seemingly pop-up overnight, it must be a daunting task at times making the best product selections. If you’re not familiar with some of these lines, be sure to check out their websites for more information.
By Terry Herman
Terry Herman is a recognized expert in the spa industry, and regularly covers issues that include business, management, operations, customer care, treatments, products, and trends. In addition to writing and reviewing, she is also a management consultant and motivational speaker. You can email her at firstname.lastname@example.org.
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